Make mine a moist one

So what’s with Coors Light owning cold? Is this not the most underachieving brand proposition of all time? Any beer can be cold. In fact, any “thing” can be cold. Put it in the fridge and viola, it’s cold.  While other beers celebrate their brewing tradition or the quality of their ingredients, Coors has decided to tell the world that their beer reacts favourably to your fridge. It’s like a frozen pizza company puffing out their chests about how hot their pizza gets if you put it in the oven. Or a clothing company boasting about how their t-shirts get incredibly dry. “Hey man. Let’s go grab some Coors. I’ve heard they get really, really, really cold. Can’t wait to pop a few in the fridge to see what happens. Oh, we’re drinking cold beer tonight let me tell you”. Maybe I should start my own beer company and make my point of difference the fact that my beer is wetter than other beers. The wettest beer around. I mean this stuff is wet.